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Executive Producer of “Gospel Goes Classical” a live presentation of Contemporary and Traditional Gospel music with full orchestra and choir.Special Projects – Dairy – My Christmas.Developed new Gospel acts Trin-i-tee 5:7, Byron Cage, J Moss and Jonathan Butler.Conceptualized and implemented a 27-City “Listening Party” tour for “The Rebirth of Kirk Franklin” resulting in first week sales of over 91,000 units and a simultaneous #1 debut on 4 Billboard charts.Shipped the Kirk Franklin “Nu Nation Project” Platinum.Business of Music Workshops – Conduct exclusive “Business of Music” Workshops for your company and staff.Staff Management – Direct and organize client staff and independents to achieve marketing goals.Consulting – Advise client of marketing strategies to achieve target sales and maximize radio exposure.Retail Tracking – Track sales at retail.Special Promotions - Design and implement customized promotions with Radio to maximize artist and product exposure.Chart Management – Implement retail promotion programs to manage chart positioning.Merchandising – Merchandise product in key Gospel Indies, Chains, and Christian Stores in Top 10 markets.Touring – Develop and implement promotional tours of major markets addressing the artist’ core audience by reaching, radio, retail and churches.
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Teaching interview techniques for Radio, TV and Print media.
The Artist Company International represents clients including Gospo Centric Records, Kirk Franklin, Dorinda Clarke Cole, Kurt Carr, Byron Cage, J Moss), BeBe Winans and Jonathan Butler. Music Industry icon Vernice Watson, leads a team of marketing professionals that have developed promotion campaigns for more independent Gospel labels, and exposed more Gospel artists to domestic and international markets than any entity in the music business. Vernice Watson, Executive Director of The Artist Company International leads the only company with a singular focus on marketing Gospel music domestically and Internationally.
The Artist Company International – Experience, Performance, Innovation The Artist Company – Promoting Gospel Music Worldwide